Charlie Kirk

Charlie Kirk was a famous American Influencer

Charlie Kirk was born in 1993, and grew to become one of the most infleuntial conservative activistis in the United States. Charlie Kirk, despite dropping out of college, founded Turning Point USA, a highly conservative non-profit organization, with extreme empasis of bringing right winged politics to young college voters. Charlie Kirk's assasination on Semptember 10th has been top headline news, and has mobilized many of his conservative followers to continue his legacy.

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Charlie Kirk's Words

Were Charlie's words so powerful that someone had to silence him? This project will analyze Charlie Kirk's final social media posts on X, starting from September 9th to his death on September 10th. X was one of the many ways Kirk used to communicate with, but he remained highly active and influential on the platform. I will analyze which types of posts are effective at getting user engagement and viewership.

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Scatter Plot of Likes vs Views
Scatter Plot of Likes vs Views
In this Scatter Plot of comparing the likes to view ratio versus the reposts to view ratio, there is a very strong correlation of .904. When Charlie Kirk posts something that gets a high level of user engagement, of clicking the like button, it has a very strong positive correlation for the user to repost his post on X. Charlie Kirk, by using social media, can reach more voters and spread his inflence throughout the community.
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Scatter Plot of Word Count vs Views
Scatter Plot word count vs views
In this Scatter Plot of comparing the Word count against views in Charlie Kirks post, there is a correlation of -.305. It is a weak correlation between the amount of words used in each post versus views. There definetly is an impact, as words used increases, the amount of views do decrease, but not to a very significant degree. This could be why many of Charlie Kirk's posts on X are short, and every single post I analyzed had a a media attachment, whether a photo or a video.
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Judging from this analysis, Charlie Kirk was very effective at using social media to spread his influence and political views. His posts were short, to the point, and always had a media attachment to get more views. Charlie Kirk was able to mobilize young voters through his organization Turning Point USA, and his social media presence. His assasination has left a void in the conservative movement, but his legacy will continue through his followers and organization.

I also found out that some of his posts are much more engaging than others; if his post has a high ratio of likes to views, the repost rate to views is also high. There is also a much weaker, but present correlation between amount of text in his posts. Less text = more engagement.

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